Marketing Manager

People are our biggest asset so we are always looking for talented individuals to join our team. Please get in touch to find out about life at Mental Health Strategies and discuss your next career move.

If you're interested in applying for the role of marketing manager please send your CV to joanna.protopapas@nicheconsult.co.uk.


Marketing Manager

This role provides marketing support to both Niche Health & Social Care Consulting and Mental Health Strategies. 

There are three broad areas of focus:

  • Campaign implementation and management
  • Developing client relationships
  • Creating and delivering marketing collateral

Scope – main tasks, duties and responsibilities, in order of priority

Campaign management
  • You will work with the partners and directors to develop marketing plans and then lead on campaign implementation.
  • You will implement marcomms campaigns that activate multiple touchpoints and channels including web, email, direct mail, social media and events.
  • You will be responsible for delivering agreed activities in time and on budget.
  • You will define and agree key metrics for campaigns, establish benchmarks and then monitor, evaluate and report on performance.
Client relationship management
  • You will take ownership for client databases and marketing lists, ensuring they are up to date, fully maintained and accurate.
  • You will lead the Client Listening Programme through which you will obtain client feedback and insights that you’ll share with internal stakeholders; and client testimonials that you’ll use within future marketing collateral.
  •  You will work with directors to create new business opportunities.
Marketing activity & collateral
  • You will be responsible for developing and maintaining a variety of marketing collateral.
  • You will own the websites and social media accounts for both businesses and be responsible for creating, publishing and maintaining content.
  • You will monitor online marketing activity and report back on key metrics e.g. website traffic etc.
Brand guardianship
  • You will take ownership for protecting the brand proposition and visual identity.
  • You will educate and influence others regarding awareness of, and adherence to brand guidelines.
  • You will ensure that all plans, collateral and client facing materials are fully aligned with the brand positioning.
  • You will take the lead on bringing the brands to life within the office environment.
Market insight
  • You will learn to scan and interpret the market landscape, and produce weekly intelligence briefings to be shared with internal stakeholders.
  • You will undertake specific research projects to assist directors with business development opportunities.
 Agency and partner Management
  • You will build and manage relationships with external agencies or partners – recruiting, briefing, negotiating with and optimising deliverables.
  • You will collaborate with external Partners on marketing campaigns/collateral.
Internal communication
  • You will maintain effective internal communications to keep all staff informed of marketing activity and general business news/updates.


Key skills, experience and personal qualities

Degree level candidate with 3 – 5yrs of B2B marketing experience, preferably within field of professional services.

Previous exposure to NHS would be advantageous.

CIM/IDM or equivalent qualification preferred but not essential.

  • Proven track record of planning, implementing and evaluating marcomms campaigns
  • Understanding of brand management & importance of working within brand guidelines
  • Experience of briefing, copy writing, proofing and producing marketing materials
  • Excellent digital skills
  • Website management including analytics
  • Experience of mass mailing tools, preferably MailChimp
  • Strong working knowledge of social media including methods of engagement, monitoring and evaluation
  • Confident across all Office programmes, especially PowerPoint
  • Sound project management skills
  • Strong verbal and written communication skills
  • Comfortable and confident around senior management
  • Energetic, team-focussed and results driven

Salary: £22k to £27K depending upon qualifications and experience.